Ensure Success in Your Next Website Launch
Launch Guardian is a B2B subscription SaaS that allows you to compare your old website’s content, performance and structure to your new one.
Clients ENjoying Stress-free website launches
post-launch
post-launch
in-progress
in-progress
new website
launches are…
wake-up at 3am,
dread checking GA4,
nail-bitingly
stressful
risky
with big changes,
lots of moving parts,
done all at once.
should
increase value
& boost KPIs,
but are failing
to do so.
a new site usually
means changes…
New Site Structure
– Navigation
– Site Structure and Taxonomies
– Refactored Information
Architecture
– Template Links Change
Incomplete Migrations
– Things Missed in the Audit
– Missing or Incorrect Redirects
– Key Functionality Not Kept
– Accidental Changes in URL
Patterns
Content Refactors
– Important Content Changed
– Old Content Devalued or Deleted
– New Content Added
– Metadata like Title Tags, Topic Tags, Dates Change
resulting in
fall out like…
Unexpected Traffic Drops
More often than not, new site launches result in lost search engine rankings and corresponding organic traffic.
Analyzing where/why traffic is being lost is time consuming.
Lost Conversion Value
New sites are essentially a giant convoluted A/B test. Even in a net positive outcome, there will be loses.
Unlocking the where and why with spreadsheets is torture, even for the nerdiest intern.
Confused Users
The original site was familiar to users, but after significant changes, many elements became difficult to locate. This may lead to users abandoning the site.
Visual analytics tools can’t give you the full picture across 1000s of pages.
we stop failed
site launches by…
Report #1
Topic Cluster Winners & Losers:
- see winning and losing pages and how they’re connected (or not)
- visualize topic cluster click or impressions increase or decrease easily
- drill down into topic sub-clusters, page types to see old vs new page screenshots
- get a prioritized list of topics and pages to focus your attention on (filtered by what matters)
Keyword Topics Winners / Losers
Page Groupings Winners / Losers
Good Redirects Health
Problematic Redirects Health
Report #2
Redirects Health Visualization
Fast Start-up without Hassle
- quickly see most important issues by resizing URLs based on what matters (clicks, conversions, etc)
- identify patterns in missing or problematic redirects (404s, 302s, redirect chains)
- see redirects not doing their job, where the old URL is too different from the new one for Google to “count”
- get improved redirect suggestions based on opportunity scores (coming soon)
Report #3
Compare Structural Changes Between Old & New
Network algorithms are deployed across industries for fraud detection, social media, cybersecurity, risk analysis, supply chain management, and now… your website.
- see which pages are most central in your website’s “graph”
- see what pages if removed would most disrupt the site structure or orphan parts of your site
- understand how templating changes are helping or hurting you along metrics you care about
- explore pages sharing similar backlink profiles, flagging the good and bad
Report #4
Internal Linking Optimization
- never accidentally tank Google visibility on a page by accidentally removing important internal links that existed on the old site
- get internal linking recommendations based on topics and pages that matter most
- identify overly similar pages that should be consolidated, redirected or linked
- make sure you aren’t over-linking to unimportant pages
you enjoyed a relaxing launch as a result of using lg… what’s next?
Build More Momentum
Catch Issues Post-Launch
Ready for a demo?
Get a 20 minute video call demo
with Jim Thornton (founder)