Launch Guardian
for Dev Shops
Go from Web Design Shop to Strategic Growth Partner with Launch Guardian
When a client’s new website performs well after launch, that becomes your most powerful case study for winning similar projects. Launch Guardian gives you the tools to make successful launches the norm, not the exception.
Stop being evaluated on portfolio aesthetics, platform experience, and price. Instead, position your agency as a strategic partner that delivers measurable business impact with a clear process for de-risking website launches.
Your Next Launch…
Before and After LG
| Feature/Aspect | Before Launch Guardian | With Launch Guardian | Agency Benefits |
|---|---|---|---|
| Agency Positioning | Judged on “polish”, platform experience, price | Evaluated on ability to deliver impact (traffic, conversion value, UX wins) | • Higher-value engagements • Improved client relationships • Premium pricing power |
| Launch Experience | High-stress (or head in sand), unpredictable outcomes | Confidence before/during/after launch, with predictable KPI movement | • Fewer emergencies = less team stress • Improved project outcomes • Stronger case studies |
| Time to Identify Problems | Weeks to months after launch | Potential problems flagged pre-launch; unexpected problems flagged within days to weeks after launch | • Positioned as proactive problem solver • Build reputation for technical excellence • Reduce project liability exposure |
| Time to Recovery | Months to never, depends on accurate diagnosis that often comes too late, if at all | Clear problem analysis with recommended fixes provided immediately in critical recovery window | • Problems become account expansion opportunities • Better positioning for retainer work |
Report by Report
Redirect Analysis
| Feature/Aspect | Before Launch Guardian | With Launch Guardian | Agency Benefits |
|---|---|---|---|
 Redirect Analysis | • Worst case, no redirects implemented • Best case, QA will run status code checks on list of old site URLs to see if that work was done • No easy way to evaluate redirect work quality or triage which URLs need attention • Mismatched source and destination URLs confuse users, get treated as soft 404s by Google | • Easily visualize ALL redirects, orphaned URLs • Automated redirect recommendations based on smart and flexible content similarity • Clear data visualization clients and stakeholders can understand • Measure and PROVE the value of an intentional redirect strategy • Ensure no valuable content is orphaned during redesign | • Prevent most common cause of post-launch traffic drops • Ensure continuity across old and new URLs • Preserve traffic value through proper redirects |
Topics Winners/Losers
| Feature/Aspect | Without Launch Guardian | With Launch Guardian | Agency Benefits |
|---|---|---|---|
 Topics Winners/Losers | • Check GSC to see up/down trends for pages, head terms, string match on subdirectories • Severe traffic loss? CSVs, pivot tables, manually label and cross-reference old and new URL click data, maybe label related keywords to aggregate checking for topical patterns | • Instantly visualize winning and losing topics across old and new URLs with redirected URL data merged in for apples to apples comparison • Choose and save topics that matter for scorecard report (coming soon) • One click analysis to uncover why pages and topics are underperforming (coming soon) | • Target optimization efforts precisely where needed • Demonstrate exactly which topics and page types are performing better • Have a vehicle for analyzing traffic and rankings across old/new URLs |
Internal Linking
| Feature/Aspect | Without Launch Guardian | With Launch Guardian | Agency Benefits |
|---|---|---|---|
 Internal Linking | • Template link and navigation structure changes get made without visibility into site-wide impact • Critical internal links propping up rankings, conversion paths get removed | • Flag and prevent accidentally removing valuable links • Identify content consolidation opportunities with ease • Get smart internal linking recommendations based on your target topics (coming soon) | • Preserve high-value topic connections while improving navigation • Reliably improve traffic and visibility of key pages |
Site Structure Comparison (coming soon)
| Feature/Aspect | Without Launch Guardian | With Launch Guardian | Agency Benefits |
|---|---|---|---|
| Site Structure Comparison | • No awareness or visibility into information architecture impact of differences between old and new site • Changes generally based on aesthetics or opinion rather than data • No capability to compare or rectify poor structural decisions even after major traffic/conversion/user value lost | • Network visualization of key differences • See how templating changes affect metrics across pages • Run graph algorithms to surface previously inaccessible network level insights such as personalized pagerank (coming soon) | • Use advanced network science to optimize site structure • Make architecture decisions based on data, not opinion |
Additional Revenue Opportunities:
Launch Guardian’s insights also create natural opportunities for high-value post-launch services – from SEO loss mitigation packages to ongoing optimization retainers based on actual performance data.
Ready to transform your agency?
Schedule a demo with Jim Thornton (founder): https://calendly.com/jimthornton/launch-guardian
Visit our website: launchguardian.com